[Column] Next Up to K-Pop, K-Drama, and Taekwondo is 'K-Integrity' — Globalizing the 'Uprightness' Embodied in the Gat: The Answer Lies in 'Experience Zones' - Jo Hyun-jong, Representative of Louis El

If Taekwondo spread the 'Do' (Way) through its uniform and K-Pop spread 'Heung' (Excitement) through its melody, the gat spreads 'K-Integrity' through a single dot on the head. The next spiritual asset Korea will present to the world is 'K-Integrity,' and the first tool for its propagation is not a